Law firm websites in Morocco: what the bar allows and what your clients expect

A lawyer in Morocco is allowed to have a website. The question is not whether it is permitted, but within which limits: the profession is regulated, personal advertising is prohibited, and a badly designed website can expose you to a remark from the head of the bar or, worse, drive away a client who was already unsure about you. Designed well, it does the opposite: it reassures, it explains, it brings in qualified cases.

This article explains what Law 28-08 and professional conduct rules allow, what people who type “avocat” into Google in Morocco are really looking for, the pages a firm’s website must contain, the confidentiality rules to respect, the mistakes we see on existing firm websites, and what it all costs. It is written by Léra Concept, a web agency in Marrakech that builds websites for regulated professions, and it does not replace the guidance of your bar association: read its internal rules before going live.

Is a lawyer allowed to have a website in Morocco?

Yes. The profession is organised by Law 28-08, enacted by Dahir No. 1-08-101 of 20 October 2008, whose text can be consulted on the legal portal of the Ministry of Justice. That law, together with the bar associations’ internal rules that complete it, prohibits lawyers from any personal advertising and any canvassing, meaning any direct solicitation of clients. They do not prohibit professional information: the name, the address, the contact details, the practice areas, the qualifications and the languages spoken.

The line between the two runs as follows. Informing : “Cabinet Benjelloun, member of the Casablanca bar, business law and employment law, consultations by appointment.” Advertising : “The best lawyer in Casablanca, 98% of cases won, first consultation free, call now.” The first is a law firm website. The second is an advertisement, and it puts you at risk.

Practice varies from one bar association to another. Some bar councils have spelled out what a website may contain, others stick to the general principle. Before going live, two reflexes: read your bar association’s internal rules and, if in doubt, submit the content to the bar council. A restrained, factual website, with no superlatives and no promises, has never caused a problem for our clients.

What is allowed

• The name of the firm, the names of the lawyers, the bar of admission and the year of the oath.
• The practice areas, described factually: “family law”, “commercial litigation”, “real estate law”.
• Qualifications, training and working languages.
• The address, the opening hours, the phone number, the e-mail address, an appointment request form.
• General legal information articles, with no personalised advice.
• How fees are set, described in general terms, with no comparative price list.

What to avoid

• Any promise of a result, any percentage of cases won, any ranking.
• Comparisons with other firms, claims such as “the cheapest” or “the best”.
• Testimonials from named clients in identifiable cases: they touch on professional secrecy.
• Promotional offers, “first consultation free”, “discount”.
• Pop-ups, automated follow-ups, paid advertising that targets people in difficulty.
• Client logos and a named list of the cases handled.

What are your clients looking for when they type “avocat” into Google?

Searches for lawyers in Morocco are very specific and very local. Nobody types “avocat” on its own. People type “avocat divorce Casablanca”, “avocat droit du travail Rabat”, “avocat immobilier Marrakech”, “avocat francophone Tanger”, “avocat pour créer une société au Maroc”. Every search contains a practice area and a city, sometimes a language.

Behind those words lie three expectations. The first is the exact expertise : the person has a specific problem and wants a lawyer who handles that problem, not a generalist. The second is proximity : the court, the office and their home have to be within reach. The third is making contact with no commitment : knowing how a first appointment works, what to bring and what it costs, before dialling the number.

There is also an audience many firms forget: Moroccans living abroad and foreigners settled in Morocco. They search in French or in English, from France, Spain, Belgium or Canada, about an inheritance, a property, a divorce or a company. They want a firm they can reach by e-mail and by video call. A website in two languages, clear about remote procedures, captures those clients.

Finally, businesses. A manager looking for advice on a contract, a dispute or setting up a company looks at the website before recommending the firm to a partner. They want to see a team, practice areas, a method, an address. They do not need superlatives; they need seriousness.

The eight pages of a law firm website

A firm’s website does not need to be long. It needs to be precise. Here is the structure we deliver, and why each page exists.

1. The home page

One sentence saying who you are, where and for what: “Law firm in Casablanca, business law, employment law and commercial litigation.” The contact details and the appointment button from the first screen. A photo of the office or the team. The practice areas in three or four blocks. No background video, no slogan.

2. The firm

The story in a few lines, the lawyers with their background, the bar of admission, the languages, the way you work. This is the page that reassures: clients want to see faces and qualifications. One restrained professional photo of each lawyer is worth more than any amount of text.

3. One page per practice area

This is the key to SEO and to conversion. A “Family law” page explains what you handle (divorce, maintenance, custody, inheritance), how a case unfolds, which documents to bring and within what timeframe. A “Business law” page does the same for company formation, contracts and debt recovery. Each page has its own title and description, and answers the client’s exact search. Five to eight pages of this kind are enough to cover a general practice.

4. Fees and how a case unfolds

Without publishing a price list, this page explains how fees are set: by time spent, at a flat rate for certain acts, under a written fee agreement. It describes the first appointment, how long it lasts, what to bring and what it costs. It is the most-read page after the practice areas: it removes the client’s main worry.

5. Contact and appointments

The address with directions, the opening hours, the phone number, the e-mail address, and an appointment request form kept to the bare minimum: name, phone, practice area concerned, preferred slot. No “describe your case” field: details are given at the office, not in a form. WhatsApp can be used to book an appointment, under the same rule.

6. Legal news

A page of short articles on the developments in Moroccan law that affect your clients: a new code, a reform, case law, a procedure. General information, never personalised advice. This is what moves the website up on Google over time, and what shows your expertise better than a list of diplomas.

7 and 8. Legal notice and privacy policy

Mandatory, and scrutinised especially closely for a law firm: identity, bar association, address, publication manager; then how the form data is processed, in line with Law 09-08, with the CNDP filing where it is required. A firm with a sloppy privacy policy sends a contradictory signal.

Confidentiality and professional secrecy on a website

A lawyer’s professional secrecy applies online too. That imposes precise technical rules, which most firm websites ignore.

• The website runs on https, with a valid certificate, on every page. A form sent in the clear can be read along the way.
• The form collects only what is needed : name, phone, practice area, time slot. Never the account of a case, never an attachment. That information is sent to the firm by e-mail and is not stored on the website’s server.
• No advertising tracking : a Meta pixel or an advertising tool on a lawyer’s website tells third parties that someone has visited the “divorce” page. That is incompatible with professional secrecy. Anonymous, cookie-free traffic measurement is enough.
• The firm’s e-mail addresses run on your own domain name, not on a free address, with access protected by a second factor.
• The privacy policy states exactly what is collected, why, for how long, and how to exercise your rights, in accordance with Law 09-08. The CNDP, the Moroccan data protection authority, publishes the filing obligations that apply to each type of processing.
• No identifiable testimonial, no screenshot of a ruling with names on it, no example of a real case even anonymised if it remains recognisable.

These rules cost nothing extra: they are a matter of design. We apply them by default on every website for a regulated profession, and we refuse to install an advertising pixel on a law firm website.

SEO for a lawyer’s website, without advertising

Since paid advertising is ruled out, organic and local SEO is the only lever, and it is a powerful one: searches for lawyers are local and specific, and online competition is still low in most Moroccan cities. A firm with a well-built website can appear on the first page for “avocat droit du travail Rabat” within a few months.

Three work streams. The first is the firm’s Google Business Profile , with the category “Lawyer” or “Law firm”, the exact address, the opening hours and the link to the website. It appears in Google Maps and in local results; we create it and connect it to the website at delivery. The second is the page per practice areadescribed above: that is what answers specific searches. The third islegal news, published regularly, which makes the website a reference in its field.

On the Google profile, reviews are a delicate subject for a lawyer. You cannot ask for them the way a restaurant does, and you cannot reply to them by revealing anything about a case. The rule: reply to every review with a neutral, courteous formula, without ever confirming that a person was a client. Google publishes precise rules on what professionals may do with reviews, in theGoogle Business Profile help centre.

For the full method, our guide to local SEO in Morocco applies to law firms as much as to shops, with the professional conduct caveat described here.

The mistakes on Moroccan law firm websites

While rebuilding and auditing firm websites, here is what we come across most often, and what it costs the firm.

Tone and content: write for a client, not for a fellow lawyer

The trap with firm websites is that they are written for lawyers. The client does not know the vocabulary: they know they have a problem with their employer, their landlord, their ex-spouse, their business partner. The website has to start from their situation and lead them to the area of law, not the other way round.

In practice, an “Employment law” page opens with: “You have been dismissed, you are challenging a sanction, your employer is not paying your hours: here is how we step in.” It then explains the stages, the deadlines and the documents, without promising an outcome. It ends with the appointment request. That is factual, useful and compliant.

The Arabic page, if you have one, has to be written in Arabic, not translated word for word from French: the legal terms, the phrasing and the order of ideas differ. Our offer includes a second language; for legal Arabic, we work from your own texts or with a specialised translator.

Phone, WhatsApp, e-mail, video call: which channels should you offer?

The website should not only present the firm, it should organise the way people get in touch, within the rules of the profession. The phone remains the main channel: state the hours when the firm answers, and who answers, the front desk or a lawyer. The appointment form, limited to identity, practice area and time slot, suits people who do not dare to call or who are searching in the evening.

WhatsApp is widely used in Morocco, including to reach a lawyer. It is acceptable for booking an appointment, with two precautions written on the page: no document and no case detail should ever be sent through it, and the number is the firm’s, not a personal one. Video calls are useful for clients abroad and for first conversations: say that they are possible, by appointment, with a secure tool, and that documents are then exchanged through an encrypted channel or handed over in person.

Finally, the firm’s e-mail address, on its own domain name, is displayed with a note that exchanges are covered by professional secrecy. A free address on a lawyer’s website sends the wrong signal, and it is easier to spoof.

A concrete example: the structure of a general practice in Casablanca

To make all of this tangible, here is the structure we would deliver to a two-lawyer general practice in Casablanca, serving both companies and individuals, in French and in Arabic.

• Home : “Law firm in Casablanca, business law, employment law, family law and litigation. Consultations by appointment, in French and in Arabic.” Contact details, an Appointment button, a photo of the office, the four practice areas, the team.
• The firm : two portraits, backgrounds, Casablanca bar, years of the oath, languages, working method.
• Business law : company formation, commercial contracts, debt recovery, disputes between partners; how a case unfolds, documents, deadlines.
• Employment law : dismissal, sanctions, termination, litigation before the labour court; for employees and for employers, in two sections.
• Family law : divorce, maintenance, custody, inheritance; the stages before the family court, the documents.
• Real estate law : purchases, leases, co-ownership, neighbour disputes, land titles.
• Fees and how a case unfolds : the principle behind the fees, the written agreement, the first appointment.
• Legal news : one article a month, in French, on a development in Moroccan law.
• Contact and appointments, Legal notice, Privacy, plus the Arabic version of the whole site.

Twelve pages, two languages, no superlatives, a restricted form, a connected Google profile. It is a website that respects professional conduct rules, answers every specific search in its city, and fits within our flat price.

How much does a law firm website cost in Morocco?

On the Moroccan market, firm websites are priced like any other showcase website: MAD 3,000 to 8,000 with a freelancer, MAD 8,000 to 30,000 at a traditional agency, with maintenance subscriptions on top. The high price at some agencies comes from the “premium” label sold to the professions, rarely from different work.

At Léra Concept, a law firm website costs MAD 2,999, fixed price, delivered in 5 business days after your brief: the eight-page structure described here, one page per practice area, the bilingual version, the compliant appointment form, the Moroccan legal pages, SEO on every page and the connected Google profile. Hosting with the domain name is optional at MAD 129 per month, maintenance at MAD 299 per month, with no commitment. The details are on theoffer page.

What we need from you: the practice areas, each lawyer’s background, one photo per lawyer, the address and the opening hours, and a careful read-through of the texts before going live, since it is your name that signs them. We hand over the complete website, in your name, with every access credential.

The professional conduct checklist before going live

Run every page through these questions. If any answer is no, fix it before publishing.

• The website contains no promise of a result, no percentage, no superlative.
• No client is named, no case is recognisable, no client logo appears.
• Fees are described in principle, with no price list and no comparison.
• The form collects only what is needed for an appointment, over https.
• No advertising tool tracks visitors.
• The bar of admission and the exact names of the lawyers appear on the website.
• The legal notice and the privacy policy are written for Moroccan law.
• Your bar association’s internal rules have been read, and the bar council consulted in case of doubt.

What the website changes for the firm

A well-made firm website does not create demand out of nothing: legal services are not sold like a product. It captures the demand that already exists, in your city, in your practice areas, and it reassures that demand before the call. The firms we work with mainly notice two things: better-qualified enquiries, because the client has read the practice area page and knows what they are coming for, and less time lost explaining how a first appointment works.

The second effect comes with time: legal news articles, published regularly, turn the website into a reference. A firm that publishes every month on Moroccan employment law ends up being found by HR managers, unions and fellow lawyers. It is the form of reputation that professional conduct rules allow, and the most durable one. To get started, the Order page takes five minutes; we reply within 24 hours and we will tell you frankly whether your project fits our offer.